It is understood that red swee international global market development for nearly 20 years ago, fashion outdoor sports products are exported to European and American countries and regions, in particular, export sales trend steadily own brand, made in 2007, "National inspection-free exports" qualifications. The market over the past year through the pre-refinement, this year the eyes locked fashion leisure fields, but also took a fancy to its prospects.
Direct confrontation with the international brands
The apparel industry are often sent to Fujian Province in 2002 as a massive rise rock & republic  of men's casual business class year. That time, in order to facilitate Lang, Qipai as the representatives of the local well-known brands in order to "voice + ads" model, and rapidly establish itself in the domestic men's section status. However, five years later, located in fashionable styles of men's casual brand, not to reproduce this model, they go is a very different path. For example, in order to personalize the product style to attract consumers, refused to bomb-style advertising models, adhere to a unique channel to promote and take a virtual business model, etc. They are convinced that a "me too" is no longer the mainstream strategy for brand development.
"Positioning in the fashion casual style, was the dissemination of personal ideas, so we will take the marketing strategy of affirmation and very different from the traditional pattern. Not only made in the product differentiation, the key still in the brand culture, marketing mode aspects of differentiation. "Zhang Rui, general manager of Red swee table that the rock & republic  products can be imitated, brand soul can not be copied, and any one brand, all of which have their own unique, distinctive temperament.
At home, the wolf from the seven men last year, first proposed the concept of the museum of life, access to capital markets financing advantages in the life of the country started large-scale shops and the construction of a large banner stores. Business class compared to casual family after many years of accumulation and changes the channel began to rock & republic  enter the "big store competition" era of casual fashion class is a very beginning terminal location elevation.

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