Kawakubo of fashion-ling, a 40-year story, from her in Japan in 1969 to start their own clothing stores began to talk. In 1973, her brand name as a French CommedesGarcons, in Chinese means "the same as boys." At that time, many people will mistakenly believe that this brand name has a certain connotation of feminism, in fact, this is only her in a French folk song was the inspiration. But the name was bluntly stated her understanding of the concept of popular and Design: A Grid original avant-garde image of the East-West fusion concept. Most of her early works are some seriously urban women, there is no unique, change her, and her British husband, Adrian Strathfield (AdrianJoffe) punk culture of the motherland.

At that time, the British economic downturn, but a wave of thinking is followed by Dsquared   a wave of the wave. From low to high-profile poor children, there is no source of income and social status, it can only be made in their own skin on the body made a big fuss. Oil painting, hair, tattoo, hits the nail holes, and then back again with a white powder of black faces, to show the streets of the new wave of romanticism, the performance of the traditional social system of discontent. This trend of thought to the rich-ling Kawakubo creative source, in "Black" also can not be regarded as a fashion color, drama and still remain in the uncompromising attention to detail, she took the lead in the opening of a large number of black, the use of asymmetric fashion aesthetic and falling down the details of tailoring with the broken spirit of "The Merry poor, hungry happy" and service, breaking the women's fashion has always been the gentle tact, a strong impact on the then still a rich field of high-level fashion. In 1981, Kawakubo-ling in Paris fashion show to launch the first to taste the rebellious innovation to meet the corrupt new adventure, different expectations of the younger generation of European and American tastes, with great success. In 1982, her fashion boutique opened in Paris to Dsquared   formally enter the international fashion circles.
 

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