Mr. Ho did not directly answering a reporter's questions, he said: "I do not Diesel think the trend of playing cards out of date, because we no want to make this a trend thing, still hopes to bring the cultural spirit and content, so that people on this a new understanding of the brand. "

Like Wen did not want to Binti to the commercialization of the same, this shows, in fact more like a rather idealistic performance art. , And despite the remarkable lack of creativity, but only through a full sense of the trend of giving the show an old brand new life, just a good wish. Convergence of ideas and products, the clarity of market positioning, brand promotion to promote and so on need to be resolved, after all, operating a brand sold only through creativity, selling hard thinking, is far from enough.

German design seems to be a "function first" synonymous. The early 20th century Germany, as the birth place of modern design, of course, to become in the future founder of the design standards. However, when the Diesel German designers to be systematic functions as the principle, almost completely abandon the traditional visual aesthetic of new laws has been extended to the world later, gradually created a kind of deep-rooted "bias": the design of goods, while Germany will provide a sophisticated, robust, effective, and many other advantages of a high degree of regularization, but in many cases seem boring, boring. However, recently in Beijing 798 Art District 706Loft space presented "two things, two things," group show display designer in Germany is another face of a completely different design - creativity, sense of humor as well as everyday life reflection.

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