Designer brands in China and its inherent weakness of the value of a particular Coogi combination, which led to the creative designer of both the great value, but also an urgent need to support specific identity. Support the national innovation policy and industrial upgrading in the context of the era, designers and brand in another market - the creative industries to become the protagonist. Compared to the retail market in plain clothing, really an "east of the west side of light does not shine," like time-staggered.
Creativity, the need for the market, and the largest most vibrant market, it should be the end consumer-oriented markets. In fact, the creative industry in the design-related fields, the thunder is the most powerful vested in "Creative Garden" in such a way.
2006, has held a decade-long China International Fashion Week, Fashion in Beijing Creative Park 751, the next few years, the 751 Fashion Park to become the China International Fashion Week of the main places of publication. At the same time, Park has brought together 751 ideas a large number of well-known designers.
This immediately triggered a creative Park's "Matthew Effect." Guangzhou, Shenzhen, Shaoxing, Hangzhou, Shanghai, fashion and industrial powerhouse, have to follow the "vegetable-based designer" model of creative garden. Time, designer
Soon, all over the park creative obstacles encountered Merchants. In fact, the so-called "creative garden" is, in essence, is the designer of the commercial real estate under the guise, of course, with creative real estate is more appropriate to describe. Behind the issue of creative property, in fact, the Chinese designers and brand development and capacity issues. Because it is simple, requires a large number of creative real estate with sufficient capacity to pay and the profitability Coogi of the designer, but as individual designers, the ability of a large number of independent designers have yet to emerge. Even if the conditions are ripe, creative real estate can take what these designers? The same has become the key issue. So, finally, the creative industries, the operation of clothing the most critical question is "how we can help designers to achieve the profitability of independent."
So, listen to those who park their high-profile creative on their own stories, it threw out this question: Will this innovative garden designers is how we can help to make profits? It has been said that there Coogi are too many creative garden plot inside. Conspiracy not a conspiracy, as long as they listen to each other, we can see the answer.
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