Not long ago, some on the Dolce & Gabbana (Dolce & Gabbana) surprisingly announced next Spring / Summer clothing section to the 10 percent price reduction of 20% at the same time, an acquaintance of the young Burberry  designers to give me very confused made a phone call. To engage in the luxury brand accessories and clothing design, she said, a highly influential editor contact her, she urged action to follow up the Dolce & Gabbana, to reduce the price of her works. The implication is that if she did not follow up, she will have trouble, trouble will come from the editor is also unwilling to spend money from consumers. The editor is trying to promote the economic crisis the price of the sensitivity of fashion.

"Do you think I have to price it?" I asked the young designer. "I do not know that I can not fall." She rarely works, there is no economies of scale.

At that time, I do not know what to say. Around the pricing on a variety of luxury Burberry  and contradictory versions there are many. For example, a big subject to editing and Dolce & Gabbana to support the view that consumers do not want to spend more, so price is the brand survive the only way. Others believe that high-end buyers are still willing to order, as long as they are to buy things of great feeling characteristics. There are also some people say (which is now more than I have heard that), luxury goods consumers in the beginning of this year for fear that it is rather silly to spend money, is now tired of the day hands-beam legs, ready to once again a free hand consumed.

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