In this financial crisis, knitted underwear industry sales have not suffered a substantial impact, affecting more concentrated in the business, dealers and consumers of the psychological. Their own resources base is relatively Bape stable prices for knitted underwear, in fact, there is no need to enlarge "panic", but rather a more firm confidence to "grab" markets.

   According to the China National Commercial Information Center, in 2008 the Bape national key large-scale retail enterprises in clothing sales and other factors affected by the financial crisis, a greater impact on various types of apparel retail sales grew 10.28%, compared with 2007, down by 1.78 percentage points. The Women and knitted underwear has accelerated growth in retail sales growth rate in 2007 were up compared to 1.04 and 1.73 percentage points; other types of apparel retail sales year on year average annual growth rate of the marked decline compared to 2007.

   Director of marketing consultants to win the world renowned marketing experts, Bape real Jidong Cheng told reporters that the brand experience from the market operations Yau Sin underwear and clothing in 2009 the United States in the first half of home sales data growth, the market maintained a 25% to 30% of the smooth growth, and to some extent, than the past. The same time, Guangzhou underwear brand with a number of CEOs, specialty distributors exchanges, he also confirmed the growth trend better point of view. Today, the underwear has become a necessity of living, the financial crisis on the real impact of knitted Bape  underwear industry, far less than expected, only a small extent, hindered the underwear industry growth rate, the industry is in steady growth period of adjustment.

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