Although the economy has experienced the terror and the Great Depression, Bape   but in the "Business Week" published the world's most valuable brand in the annual list, the former high-level 100 inside the status of consumer goods and luxury goods still survive, which were representative of the brand LV Louis Vuitton for 7.054 billion U.S. dollars the value of the assets, GUCCI53.04 billion U.S. dollars, LOreal L'Oreal 5.079 billion U.S. dollars, Chanel Chanel 4.272 billion U.S. dollars, Rolex Rolex 3.686 billion U.S. dollars, Tiffany34.82 billion U.S. dollars, Prada24.89 100 million U.S. dollars , PoloRalphLauren Ralph Lauren 1928 million U.S. dollars, Armanni Armani 1.509 billion U.S. dollars, Mercedes Benz 21.01 billion U.S. dollars, BMW BMW 14.425 billion U.S. dollars. This is basically the representative of several typical high-level cover clothing, jewelry, watches, cosmetics, automotive and several other traditional high-level consumer goods and luxury goods industries, in the big market downturn has remained stable, and enables us to see if they What is the success of the promotion and management of these brands.
 

Ordinary sense of the mass market of consumer goods is a primary goal, Bape    therefore, usually rely on mass media as a message to the public, such as common for us to see the daily chemical products, home appliances products, etc. As for the luxury goods and luxury goods, it must be different from the ordinary consumer goods branding practices.

High consumer goods and luxury goods are often used to promote the dissemination and reverse osmosis, they selected the primary objective for those who lead the trend, such as fashion people, performing arts, etc. at the top for a class of people, to promote such a strategic direction and general consumer goods On the contrary, they are not a direct impact on the group of the largest mass-market, (usually they have limited purchasing power), but their favorite target, worship and play a guiding role to follow the crowd, such as media reports in England and David Beckham Spice Girl and his wife simply Bape   say only one sentence after the people like Gucci on the mad rush to the door of the store, sales rise in the next. This motivation for the purchase of their own subjective desire, of course, the results may also be different. Well located in the trend of top-level leaders and advance the recipient is affected? Then they would have to look at the promotion of the following special way!

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