The development of China's garment industry for 30 years, from the initial production and processing manufacturing country, to the company 10 years ago, designers have changed the pattern of own brand,Adidas which tastes business insight, designers knew. After years of exploration, even though China's clothing has not been formed to compete with the international garment brands strong brand, but at least some of garment enterprises in stark design concept and unique corporate culture, as appeared in Europe, to participate in international dialogue on precedent.
Today, more and more designers in China to go abroad to mark the Chinese-designed cutting-edge creativity displayed in global trends, the world's top fashion week is littered with Chinese designers face. In addition, a number of designers, led the crowd in consumption trends urban fashion. For the fashion sector, regardless of how classic and dazzling aura of fame, new forces will always be the most source of vitality. The same is true for a city, top brands and top designer strong voice can never be replaced by new fearless cutting-edge power, even if it is only just now is a surfaced submarine forces and their Adidas moniker a young vocabulary -- - "Cutting-edge designer."
The Hong Kong Polytechnic University School of Design Dean Lorraine Justice published "Design in China" (China by Design), wrote, "they like Italian designers less dramatic, but also less structured like a sense of Japanese designers. China's new force is unique. Their work is pragmatism, empiricism, and the combination of visual Adidas impact. That is why I think the Chinese fashion industry, fashion is becoming yet another benchmark. where a powerful energy savings. "
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